We often get asked about our name. A thousand’s of year old Sanskrit word that literally means “pastime, sport and play”.

Who we are

A company developed with one mission …

to improve the way you move™


EXOGEN® was born from the need to improve the way we move. The question is can we? One look at Usain Bolt, a man tall enough to be a starting forward in the NBA, who rewrote everything we know about the concept of speed, tells us we can and we will.

One day a human will run the 100m dash below 9 seconds. It’s not a question of if but how? 25 years ago, a torn ACL was a career-ending injury. Today it’s a 6-8 month delay. A hip fracture in the elderly was confinement to a wheelchair. Now, hip replacements are as common as root-canals and the 1:59:58 marathon is just around the corner. So how will he continue to go faster, higher, stronger? The answer is (and has always been) – resistance.

Resistance to movement is the greatest stimulus for adaptation and movement. It doesn’t matter whether movement for you is reducing your 40 yard time, adding distance to your golf drive, returning to fitness after pregnancy, recovering from a back injury or serving your community in the police or military. Resistance training will help. The questions are how much and in what form?

We’ve gotten about as far as we can go with traditional exercise equipment. Current modalities share one common feature. The equipment defines the movement, not the user. The simple truth is if you are attached to a piece of equipment and that equipment is attached to something else, the floor, a wall, a tree, your hand or foot, then the equipment defines your movement. Traditional equipment still serves an important training purpose, that purpose is just limited.

This limitation is what drove us on a decade long journey to create a technology that meets today’s challenge – What would 100% user-defined resistance training really look like?

Our Brand Name

LILA? We often get asked about our name. Perhaps it is the best part of us.

A thousand’s of year old Sanskrit word that literally means “pastime, sport and play”. In Arabic it means dark beauty and night. In Hinduism, the concept of LILA is associated with the movement and activities of the Supreme Being, who is free by nature and not subject to laws.

The LILA legend tells us of the Supreme Being changing into human form to experience movement, play and sport.

This is our story, rooted in a divine purpose to move and it’s just beginning.

Welcome to the movementrevolution…

The Challenge: Improve the way we apply resistance

Challenge #1: It must be relevant

Training must match the physiological, psychological and environmental demands of your sport or activity.

In the world of high performance sport user-defined training is called – specificity. Training that matches the actual physiological and psychological demands of your event or activity. For example, a squat will make your legs strong but it won’t necessarily improve your directional speed reaction to an opponent or reduce your 10k run time. The movements, speeds and energy demands are simply too different.

Solution: The technology must be useable during both training and competition at real movements and speeds – it must be relevant.

Challenge #2: It must be adaptable

Like the human body, training technology must continue to become more ORGANIC – which by definition means – adaptable to the individual and its environment.

There are some great specialised pieces of equipment designed to load specific movements or particular skills. All have merit but almost all are limited to a niche activity or partial movement pattern. Few if any can be adapted very well.

Solution: The technology must be organic like the human body and applicable across all sports and activities – it must be adaptable.

Challenge #3: It must allow measurable progression

Progressive overload is the foundation of periodization.

Without the ability to progress, resistance training won’t help for very long. Progressive overload is the foundation of periodization. Existing specialised resistance training equipment allows progression but often in increments outside the range required for real-life movement. And in some cases, progressions are hard to quantify.

Solution: It must allow measurable progression.


Challenge #4: It must feel internal

In sport focus is everything.

During movement, concentration is everything. Current resistance training with the load or resistance concentrated at a focal point such as the hand, foot or one part of the body often feels heavy and is perceived by the user as external. This disrupts the skill and concentration.

Solution: To reduce the disruption on concentration and proprioception, the loading must be dispersed around and over the body. It must feel internal.


We need resistance technology that feels internal, offering little disruption to primary focus

Challenge #5: It must be safe

Safety comes first.

A baseball throw maxes out at about 100mph, a tennis serve over 200km/hr, golf club head speed approaches 130+ and a trained punch maybe 40km/hr plus. If you wanted to train resistance to improve velocity, power and technique at these speeds, what percentage load could you realistically use and progress by and not get injured? We can tell you already that it’s not measured in kilograms or pounds.

Solution: The loading must be light; it must be safe.

Challenge #6: It must be intuitive

Every individual moves differently.

Next, it had to do something that resistance training had never done before. Not only should it improve physiological function (strength, speed, power, endurance) but also actual movement skills. No two people move the same, everyone’s needs are individual. Imagine two golfers training with resistance to improve their drive power while simultaneously improving their swing mechanics to reduce a slice or hook. New training technologies need to connect the user to the movement and not simply load the body like traditional training, which often negatively affects proprioception and skill.

Solution: The technology had to focus in improving actual movement, not just muscle mechanics. It had to be intuitive.

Challenge #7: It must be cool and feel great

You must feel good while you move.

Finally, it had to be cool and feel great. We hope we’ve achieved that please let us know.

Our story is the story of these challenges and the journey to meet, understand and overcome them. EXOGEN® our signature product line was developed to meet these challenges and to help us achieve our company mission – to improve the way you move.


Welcome to the Movementrevolution!